23 Sep 2011
Create unique web icons
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It is always a serious and time-consuming task to find the proper web icons design for your project, create icons that could add some jazz to your website and attract more visitors. We’d like to present 3 major keys to the effective usage of web icons below.
Bright unusual logos and icons stick to peoples memory, indicate what actions they should take, visually separate blocks of content and demonstrate products and services offered on your website. Effective web icons always give a clear idea of what business area your project refers to. Thus web icons are important part of your corporate style. Brilliant icons look exclusive, eye-catching and memorable. They also help to make your brand recognizable which is a perfect foundation for the website promotion. Proper icons will beautify the layout and increase traffic ranking of your website.
Hoping that 3 killer icon tips we offer below will ease your tortures while choosing the right icons:
Create unique web icons matching your website style
Exclusiveness is the cornerstone of any brand and unique web icons could be the zest of your business corporate style. Including catching icons brings more attention to the start-ups. Small fitting elements will add some jazz to the general layout of your project. These important details are logos, icons, buttons and images. All of them will make your website look recognizable and web icons define convenient navigation throughout the site. Tasty colors, unusual metaphors, nonstandard sizes and placement will help you to create exclusive web icons.
Consider web icons used on the websites of your competitors but do not copy their styles, colors and elements arrangement so overtly. Vivid borrowing of your competitors ideas will cause a lost of reputation. Web users will find reproachful, and it won’t be easy to return your company a good name again. But you may analyze the features attracting the users attention and use them in your own designs.
Look into the recent trends of web icons design
Speaking about the recent trends of web icons design we’d like to feature out web 2.0 style which is still honored by many designers today. The icons created with web 2.0 technology look clean, professional and trustworthy. Standard business icons are never dull if being smartly designed and placed. But you should find a way to make them look exclusive.
Other popular styles of icons today are retro icons, icons with rounded corners, hand-drawn and handmade icons, star-shaped and heart-shaped icons, steel, glass and wooden icons, jeans and textile icons, grunge icons etc. Natural colors are more popular but bright and unusual color combinations could win, too.
Explore various textures, shapes and colors combinations and be among the first designers to incorporate new trends and ideas into your icons concepts. The main thing is to remember about the general style and topic of your website and its potential audience.
Create simple and informative icons
While selecting the proper icon designs remember that icons are first of all indicators and separators and shouldn’t detract from the website content. They should be simple enough to make the users grasp their meaning within 1-2 seconds. Clear icons will help to get rid of the the messy layout since they create some structure, split the content into important blocks and represent the products or services you offer. Try not to overload the page with a variety of icons but leave some blank spaces to breathe. White or light backgrounds and enough space is better for a human eye. It’s nice to use a few amount of really significant icons.
Try to make icons look simple. Make them convey their major meaning without any extra metaphors. Try to avoid extra shapes and lines but stay specific enough to make the icons look like vivid synonyms of the products or actions they stand for. Effective simplicity includes the following features:
- well readable fonts;
- plain lines;
- loose placement;
- enough white space;
- natural colors.
Design is all about the small details which are of great importance for the whole concept. Consider such details as web icons and create fantastic websites!
The article is written by Helga Weber, expert columnist of IconDemon.com. Helga is excited about web design and other IT services and likes sharing her experience with people. IconDemon.com is a web icons provider offering 5300+ unique and professional looking stock icons for your projects.