We offer amazing seo Services within your budget. Please leave us a message at mail@topwebsitedesigning.com or skype me at s.goel1(247techelp). You may also visit us at http://facebook.com/topwebsitedesigning.com

Page Rank Tools

Rank Checker (Ranking Tool) – Get a overview of your website’s ranking

PageRank Lookup (PageRank Lookup – SEO Tools – Search Engine Optimization, Google Optimization) – check the PageRank for a website

Google PageRank Prediction (PageRank Prediction – Predict Page Rank Predictor) – check predicted PR of a site

Multi-Rank Checker (Rank Checker) – View your Google PageRank and Alexa Ranking in bulk

PageRank Checker (PageRank Checker – Check Your Google Page Rank) – View your Google PageRank on different Google servers

Links related

Reciprocal Link Check (Reciprocal Link Checker) – check whether your link partners are linking back to your website

Link Popularity Checker (LinkWorth | LinkQuote – Text Link Quote) – a popularity score given to a website based on inbound links

LinkPrice Lookup (LinkWorth | LinkQuote – Text Link Quote) – check the price of your link
Link Price Calculator (Link Price Calculator) – another tool for checking the price of links

Link Checker (http://www.ranks.nl/cgi-bin/ranksnl/tools/checklink.pl) – check your links to see if it’s still valid or not

Link Popularity (Link Popularity – SEO Tools – Search Engine Optimization, Google Optimization) – checks the total number of web pages which link to a website

Link Price Calculator (Link Price Calculator – SEO Tools – Search Engine Optimization, Google Optimization) – help to determine the approximate amount you should be paying (or charging) per month for a text link (ad) from each and every page of the specified website

Site Link Analyzer (Site Link Analyzer – SEO Tools – Search Engine Optimization, Google Optimization) – analyze a given web page and return a table of data containing columns of outbound links and their associated anchor text

URL Rewriting (URL Rewriting – SEO Tools – Search Engine Optimization, Google Optimization) – convert dynamic URLs into static looking HTML URLs

Link Extractor (Link Extractor) – Extract links from a specific web page

Link Shortener (Link Shortener – Short/Shortcut Link – Hits Counter) – shorten a web address

Backlink Anchor Text Analyzer (http://www.webconfs.comURLnchor-text-analysis.php) – check link text used by your backlinks to Link to your website

Keyword related

Keyword Verification (Search Engine Placement Check – Marketleap Search Engine Verification Tool) – checks to see if your site is in the top three pages of a search engine result for a specific keyword

Keyword Density Analyser (Mark Horrell – Keyword density analyser) – another SEO tools for keywords

Keyword Cloud (Keyword Cloud – SEO Tools – Search Engine Optimization, Google Optimization) – a visual representation of keywords used on a website

Keyword Density (Keyword Density – SEO Tools – Search Engine Optimization, Google Optimization) – another SEO tool for checking keyword density

Keyword Difficulty Check (Keyword Difficulty Check – SEO Tools – Search Engine Optimization, Google Optimization) – see how difficult it would be to rank for specific keywords or phrases

Keyword Optimizer (Keyword Optimizer – SEO Tools – Search Engine Optimization, Google Optimization) – optimizer your keywords with this tool

Keyword Suggestion (Keyword Suggestion Tool) – Find related keywords matching your search

Sitemap

XML-Sitemaps (Create your Google Sitemap Online – XML Sitemaps Generator) – Build your Site Map online (XML, ROR, Text, HTML)

Gsitecrawler (Google Sitemap Generator for Windows :: GSiteCrawler) – Google (and Yahoo!) Sitemap Generator for Windows

Validate XML Sitemap (Google XML Sitemap Validator – XML Sitemaps Generator) – Search Engine Optimizion Tool for validating your xml sitemaps

Search Engines

Google Analytics (http://www.google.com/analytics/) – tells you everything about your visitors

Google Banned Checker (http://www.iwebtool.com/google_banned) – check whether a site is banned by Google or not

Search Engine Bot Simulator (http://www.xml-sitemaps.com/se-bot-simulator.html) - SEO Tool to simulate search engine parsing of webpages and display discovered links.

Indexed pages (http://www.seochat.com/seo-tools/indexed-pages/) – check the no. of indexed pages for your blog

Spider Simulator (http://www.seochat.com/seo-tools/spider-simulator/) – simulates a search engine by displaying the contents of a web page

Search Engine Friendly Redirect Checker (http://www.seochat.com/seo-tools/redirect-check/) – checks the exact HTTP headers that a web server is sending with an HTTP response.

Search Engine Position (http://www.iwebtool.com/search_engine_position) – Locate your search listings on Google and Yahoo!

Search Listings Preview (http://www.iwebtool.com/search_listings_preview) – Preview your website on Google, MSN and Yahoo! Search

HTML related

HTML Encrypt (http://www.iwebtool.com/html_encrypter) – Hide your HTML source code

HTML Optimizer (http://www.iwebtool.com/html_optimizer) – Optimize and clean your HTML source code

HTTP Headers (http://www.iwebtool.com/http_headers) – Extract the HTTP Headers of a web page

HTTP Headers Viewer (http://www.xml-sitemaps.com/http-headers-viewer.html) – check HTTP headers for any specific URL

Meta-tags Extractor (http://www.iwebtool.com/metatags_extractor) – Extract meta-tags information from a web page

Meta-tags Generator (http://www.iwebtool.com/metatags_generator) – Generate and configure your meta-tags

META Analyzer (http://www.seochat.com/seo-tools/meta-analyzer/) – analyze a website’s meta tags

Meta Tag Generator (http://www.seochat.com/seo-tools/meta-tag-generator/) – help you to generate meta tags

Source Code Viewer (http://www.iwebtool.com/code_viewer) – View the source code of a page

Domain related

Alexa Traffic Rank (http://www.iwebtool.comURLlexa_traffic_rank) – View and compare Alexa Ranking graphs

Domain Age Tool (http://www.webconfs.com/domain-age.php) – find out the age of your competitor’s domains

Domain Stats Tool (http://www.webconfs.com/domain-stats.php) – get all kind of statistics of your competitor’s domains

Domain Availability (http://www.iwebtool.com/domain_availability) – Check the availability of domains

Domain Look-up (http://www.iwebtool.com/domain_lookup) – Retrieve a range of information about a domain

Domain Whois (http://www.iwebtool.com/whois) – Retrieve domain whois information

Instant Domain Checker (http://www.iwebtool.com/instant) – Check the availability of domains instantly

Ping Test (http://www.iwebtool.com/ping) – Check the presence of an active connection

Reverse IP/Look-up (http://www.iwebtool.com/reverse_ip) – Resolve a host to an IP address

Server Status (http://www.iwebtool.com/server_status) – Check if your website is online or offline

Website Speed Test (http://www.iwebtool.com/speed_test) – Find out how fast your website loads

What Is My IP Address (http://www.whatismyipaddress.com/) – shows your ip address

IP to City (http://www.webconfs.com/ip-to-city.php) – determine the Country, City, Latitude and Longitude of an IP Address

Website to Country (http://www.webconfs.com/website-to-country.php) – determine the Country in which the specified website is Hosted

Web stats

Statcounter (http://www.statcounter.com/) – famous free web tracker

HiStats (http://www.histats.com/) – Free, real time updated web stats service

Addfreestats (http://www.addfreestats.com/) – provide free website statistics

Miscellaneous

FEED Validator (http://www.feedvalidator.org/) – for Atom and RSS

W3C Markup Validation Service (http://validator.w3.org/) – check for conformance to W3C Recommendations and other standards

Kontera Ads Preview (http://www.webconfs.com/kontera-preview-tool.php) – preview Kontera Ads on your website

Online spell checker (http://www.markhorrell.com/tools/spellcheck.asp) – simple online spell checking tools

Browser Screen Resolution Checker (http://www.markhorrell.com/tools/browser.shtml) – shows what your site looks like with different screen resolutions

Your Browser Details (http://www.iwebtool.com/browser_details) – View your IP address and your browser details

Anonymous Emailer (http://www.iwebtool.comURLnonymous_emailer) – Send e-mails to users anonymously

md5 Encrypt (http://www.iwebtool.com/md5) – Encrypt text to MD5

Online Calculator (http://www.iwebtool.com/online_calculator) – A simple online calculator

Google

1. Reporting Spam to Google - http://www.google.com/contact/spamreport.html

2. Use Google to search your website - http://www.google.com/services/free.html

3. Submit your website to Google - http://www.google.com/addurl.html

4. Monitor Keyword Phrases - http://google.com/webalerts (This is neat to check out however does not help that much)

5. Googles Guidelines for Websmasters –

http://www.google.com/webmasters/guidelines.html (A must read new people)

6. Facts for Webmasters - http://www.google.com/webmasters/facts.html

7. Having Trouble? Contact Google Directly - http://www.google.com/ads/offices.html

Website Design & Tools

1. Free Forms for your website TFMail - http://nms-cgi.sourceforge.net/

2. Validate Your HTML - http://validator.w3.org/

3. HTTP Error Code Meanings - http://www.searchengineworld.com/val…errorcodes.htm(http://www.searchengineworld.com/val…errorcodes.htm)

4. Keyword Tracking - http://www.digitalpoint.com/tools/keywords/

5. Link Checker - http://dev.w3.org/cvsweb/~checkout~/…0charset=utf-8
(http://dev.w3.org/cvsweb/%7Echeckout…0charset=utf-8)

6. Search Engine Relationship Chart - http://www.bruceclay.com/searchengin…nshipchart.htm(http://www.bruceclay.com/searchengin…nshipchart.htm)
Bruce Clay does an excellent job of keeping this updated.

7. Link Popularity Checker (Uptime Bot) - http://www.uptimebot.com/

8. Character Counting - http://a1portal.com/freetools/charcount.htm (This is great when optimizing your title or meta tags)

9. Character Encoding - http://www.itnews.org.uk/w_qrefs/w_i…p_charsets.cfm (http://www.itnews.org.uk/w_qrefs/w_i…p_charsets.cfm) (Ever wonder what those iso-8859-4 or utf-8 were or how to use them?)

10. Converting Hex to Dec or Vice Versa - http://www.hypersolutions.org/pages/hex.html#DectoHex

11. Ascii-Dec-Hex Conversion Code Chart - http://www.sonofsofaman.com/misc/ascii/default.asp

12. Ascii-HTML View Conversion Chart - http://a1portal.com/freetools/asciicodes.htm (This is an excellent resource when placing ascii code on your website. Remember to use the correct character encoding)

13. Ascii Chart in .GIF Format - http://www.jimprice.com/ascii-0-127.gif

14. Customer Focus Tool - http://www.futurenowinc.com/wewe.htm (Tells you whether your website is focused on your customers or not)

15. Dead Link Checker - http://www.dead-links.com/ (Doesn’t crawl links within Frames or JavaScript)

16. Adsense Simulator - http://www.digitalpoint.com/tools/adsense-sandbox/ (This will give you an idea of what ads will be displayed on your website before you place them)

17. Google Page Rank Calculator - http://www.webworkshop.net/pagerank…lator.php3?pgs= (This is an advanced tool for finding out what you need to get your PR to the next level.)

18. Page Rank Finder - http://www.seo-guy.com/seo-tools/google-pr.php (This is a great tool to find quality websites with the PR that you are looking for to exchange websites with. This tool only looks at the home page not the link pages. This tool looks at 10 pages or 100 results)

19. Future Google PR - http://www.searchengineforums.com/ap…e/type:rphans/(http://www.searchengineforums.com/ap…e/type:rphans/) – This is an article that tells you what datacenter your Google PR is updated on first.

20. Keyword Analysis Tool - http://www.mcdar.net/ - This tool is a must. It’s quick and easy to use

21. Keyword Density Analyzer - http://www.webjectives.com/keyword.htm

22. Keyword Difficulty Checker - http://www.searchguild.com/cgi-bin/difficulty.pl (You will need a Google API for this one)

23. Free Google API - http://www.google.com/api

24. Rocket Rank - http://www.rocketrank.com/ - This will only check the top 20 of the following SE’s:
(All The Web DMOZ AltaVista Overture Excite Web Crawler HotBot Lycos What U Seek Yahoo)

Keyword Suggestion Tools:

25. WordTracker & Overture Suggestions http://www.digitalpoint.com/tools/suggestion/ - This is the best one of the three

26. Adwords Suggestion - https://adwords.google.com/select/m…=KeywordSandbox

27. Overture Suggestion - http://inventory.overture.com/d/sea…ory/suggestion/

28. Link Analyzer - http://www.scribbling.net/analyze-web-page-links Analyze the ratio of internal links vs. external links. This is a good tool when determining page rank leakage.

29. Link Appeal - http://www.webmaster-toolkit.com/link-appeal.shtml (Want to know whether or not you actually want your link on that page?)

30. Link City - http://showcase.netins.net/web/phdss/linkcity/ (This place has EVERY tool under the sun for everything you could ever possibly want)

31. Link Reputation - http://198.68.180.60/cgi-bin/link-reputation-tool.cgi (Reveals baclinks pointing to the target URL along with a link survey for each backlink.)

32. Google PR Tools - http://www.thinkbling.com/tools.php (This guy has tons of fantastic tools. He is not as popular as some of the rest yet the tools are great)

33. Protect Your e-mail address - http://www.fingerlakesbmw.org/main/flobfuscate.php (Obfuscates your e-mail so spambots don’t pick it up from the Internet)

34. Digital Points Ad Network - http://www.digitalpoint.com/tools/ad-network/?s=2197 - After using all of the tools and more on this page. This has helped out the rankings faster than anything else.

35. Sandbox Detection Tool - http://www.socengine.com/seo/tools/sandbox-tool.php - Is your website being sandboxed?

36. Spider Simulation - http://www.submitexpress.com/analyzer/ - See what the spider sees on your website

37. SEO-Toys - http://seo-toys.com/ - These are some things that I had in my favorites. Some of them are okay.

38. Multiple SEO Tools - http://www.free-seo-tools.com/ - This website has a variety of misc. tools on it that you can use to better your search engine rankings.

39. Bot Spotter - http://sourceforge.net/projects/botspotter - This is a phenomenal script that will track what bots hit your website at what times. (Runs on PHP enabled websites)

40. Net Mechanic - http://www.netmechanic.com/toolbox/power_user.htm - This will break your website down and tell you any errors that you may be unaware of.

41. Statcounter - http://www.statcounter.com/ - This will track your clients throughout the dynamically created pages of your website. This is a free service.

42. Dr. HTML - http://www.fixingyourwebsite.com/drhtml.html - This will test your website for any errors that you may be unaware of and tell you how to fix them.

43. Page Rank Calculation - http://www.sitepronews.com/pagerank.html

Newsletters & Articles

1. Site Pro News - www.sitepronews.com (http://www.sitepronews.com/)

2. In Stat - http://www.instat.com/ (This has some decent insight)

3. Page Rank Explained - http://www.webworkshop.net/pagerank….olbar_pagerank(http://www.webworkshop.net/pagerank….olbar_pagerank)

4. Seach Engine Ratings and Reviews - http://searchenginewatch.com/reports/

5. Database of Robots - http://www.robotstxt.org/wc/active/html/index.html
(Ever wondered anything about the spiders that are out there?)

ISAPI Rewrites

1. URL Replacer – (Free) - http://www.motobit.com/help/url-repl…od-rewrite.asp (http://www.motobit.com/help/url-repl…od-rewrite.asp)

2. Mod Rewrite2 – ($39.90US) - http://www.iismods.com/url-rewrite/index.htm

3. URL Rewrite – (23.00EUR) - http://www.smalig.com/url_rewrite-en.htm

Link Exchanging

1. Links Manager ($20.00US /mo)- http://linksmanager.com/cgi-bin/cook/control_panel.cgi (This is great for the beginner however you will find out that you need to majorly adjust your pages manually in order to spread page rank throughout them otherwise you end up with 20 pages with no PR and 1 page with PR.)

2. Page Rank Finder - http://www.seo-guy.com/seo-tools/google-pr.php

3. Link Appeal - http://www.webmaster-toolkit.com/link-appeal.shtml

Search Engine Submissions

1. Submit Express - http://www.submitexpress.com/newsletters/dec_15_00.html (A lot of people utilize this service. I don’t utilize it)

2. Alexa - http://pages.alexa.com/help/webmaste…tml#crawl_site (http://pages.alexa.com/help/webmaste…tml#crawl_site)

3. AOL - http://search.aol.com/aolcom/add.jsp

4. DMOZ Dummies Guide - http://www.dummies-guide-to-dmoz.or…_not_google.htm (http://www.dummies-guide-to-dmoz.or…_not_google.htm/)

5. DMOZ Instructions - http://dmoz.org/add.html

6. DMOZ Resource Forum - http://resource-zone.com/forum/showthread.php?t=396 (This is where you go when your website doesn’t show up in DMOZ after you have submitted READ THEIR RULES FOR ASKING)

7. ExactSeek - http://www.exactseek.com/freemember.html

8. Google - http://www.google.com/addurl.html

9. Yahoo http://submit.search.yahoo.com/free/request (You must have an account)

10. Yahoo Directory Help - http://docs.yahoo.com/info/suggest/appropriate.html

11. Yahoo Express Submit TOS - https://ecom.yahoo.com/dir/express/terms

12. Yahoo Submit Help - http://help.yahoo.com/help/us/dir/su…uggest-01.html (http://help.yahoo.com/help/us/dir/su…uggest-01.html)

13. MSN - http://beta.search.msn.com/docs/submit.aspx?

ALink Reciprocal Link Checker (http://www.info-pack.com/alink/)

AMeta Meta Tag Editor (http://www.info-pack.com/ameta/)

XML Sitemap Maker (http://www.xmlsitemapmaker.com/)
RSS Feed Maker (http://www.rssfeedmaker.biz/)

Webpage Size Checker (http://www.info-pack.com/pagesize/)

Google’s new Search-based Keyword Tool to the list, its hotness: http://www.google.com/sktool/#

We offer amazing seo Services within your budget. Please leave us a message at mail@topwebsitedesigning.com or skype me at s.goel1(247techelp). You may also visit us at http://facebook.com/topwebsitedesigning.com

Ways to enable customers to make the decision to buy and to guide them through the check-out process.

Deal Genius offers no visible way to get to one’s shopping cart.

• A persistent shopping cart is important. Users who leave the website without completing their purchase should see their items in the cart when they return. If the user is logged in, the cart should also persist across devices, allowing them to seamlessly continue shopping anywhere and anytime.
• Using the customer’s address or ZIP code, show taxes, shipping options and costs, delivery estimates, and the total cost, thus avoiding last-minute “cart shock.”
• Give users the ability to update their shopping cart without having to go back to the product page.
• If you offer promotional discounts or coupons, give users the option to redeem them without making others feel like they are missing out on savings. Let users know how they can get these discounts (“Sign up for our weekly newsletter to get a discount on your next purchase!”).
• Offer contextual support to answer questions that shoppers may have regarding when their items will arrive, your return policy, and how to contact live help through a phone number, call-back or chat. Display this information in a sidebar, on the shopping-cart page or in a small pop-up window, so that users do not lose the context of where they are.
  
  Office Depot’s shopping cart features: (1) a persistent shopping cart, which shows the total cost and expands on hover to show its items; (2) the estimated total; (3) options to update the cart; (4) discounts, if applicable; (5) help options.

Keep Registration Short And Optional

Make the registration process optional and short; forcing registration is one of the main reasons why users don’t complete purchases. If you still need convincing, “The $300 Million Button” should drive the point home.

• When the check-out process starts, allow registered customers to log in, and provide easy ways for them to recover forgotten account information.
• Allow new customers to check out without registering. At the end of the check-out process, give them the option to register and save their information for future use. By this time, they will be motivated to simply create a password in order to avoid typing all of that information the next time.
  
  Sears has simple check-out options, allowing new users to register after checking out.
• Simplify and minimize the information required during the check-out and registration processes, by logically grouping the most important information first, and putting optional information towards the end. Some retailers, like Adorama, have got their check-out process down to one page.

Streamline Check-Out

Streamline the check-out process with relevant recommendations, a progress indicator, an order summary and confirmation.

• Relevant recommendations can be a valuable reminder to customers as they check out. Like product suggestions, recommendations at check-out should be relevant and useful to the customer, instead of a way to try to sell anything and everything. Buying the same noise-cancelling headphones from Buy.com and Amazon resulted in very different recommendations, as shown below.
  
  Very different recommendations from Buy.com (above) and Amazon (below).
• “Enclose” the check-out process by removing the header, navigation and footer. This will minimize distractions and guide the customer through the last few steps to complete their purchase.
• Use a progress indicator to show customers where they are in the process. “Three steps completed. Just one more to go!”
• Give users a choice of payment methods. If users prefer not to give their credit-card information, allow them to pay by PayPal, Google Checkout or another trusted local payment option. Make sure the third party displays the total amount to be charged before asking for any payment information.
• Link to your policies in context: link to the privacy policy when asking for an email address, and a link to the security policy near the credit-card fields. This relieves users from having to hunt for these policies and also instills confidence.
• When displaying the summary page of their order, allow customers to verify (and change, if necessary) the details before confirming the order. This is also a good place to restate the estimated delivery dates so that they can change the shipping method if desired.
• The final call to action that directs users to complete their purchase (“Place order”) should be prominent. Don’t lose customers at this stage by presenting other options to them.
  
  The check-out process on Adorama has been streamlined to a single page: (1) progress indicator; (2) multiple payment options; (3) contextual policies; (4) option to make changes; (5) prominent final call to action.
• Once the order has been placed, display a confirmation page, with the order number, saving and printing functionality, and a summary of the customer’s next steps or options. The order confirmation page for Shutterfly, a photo publishing website, not only tells users what their next steps are, but also displays timelines for the fulfillment of their order and contextual links to the next steps.
  
  Shutterfly’s order confirmation page informs users what to expect next, using contextual links.
• If your website allows new customers to check out without registering (as suggested above), then that would be a good time to ask them whether they would like to select a password to create an account and save their information for next time. Highlight some of the benefits of creating an account, so that registering at this stage becomes a no-brainer.

Take Action

Congratulations on making it through the 50 techniques in this two-part series. But this is just the beginning. If you kept your users in mind as you read through this article, you may have already identified areas in your online shopping experience that could be improved. Some of these, like presenting contextual links, are quick fixes, while others, like improving findability, will take weeks or months to implement.

When making changes, measure the impact of the changes using analytics, multivariate or A/B testing, and usability testing (see the further reading below). Improving the online shopping experience not only will make it easier for users and satisfy them more, but will increase your bottom line!

© Lyndon Cerejo for Smashing Magazine, 2011.

Advantages of link building

If you’re wondering, “Why doesn’t our website get more visitors / generate more leads / make more sales?” one of the major reasons is likely to be that it simply doesn’t have enough good links pointing to it.

Search engines see inbound links to a web page as a vote from the rest of the world that says, “This page is useful.” Broadly speaking, the more links you have, the more respectable your website should appear to search engines.

If your site is seen as important by the search engines, you’ll rank higher for the search terms that seem relevant to your site’s content.

And it’s absolutely vital to rank at the top of the first page of the search results for something. The top few links in the search results get 80% of all the clicks. If you’re down on page 2 or worse, you’re not going to get any useful share of the traffic.

Two Examples

Here’s the traffic for the year to date for two of our clients’ websites. We have only done a little link building for these clients (but we did it right).

Bridlewood Art is the site of artist Roxy Rueckert, who draws exquisite pictures of horses. The site used to get about 5 visits per week. Now it gets 30-40.

What happened? We simply generated some high-quality inbound links.

The chart below is from MajesticSEO, which will show you the growth of links that its crawler finds to any website. It has discovered links from 6 websites pointing to Bridlewood Art over the past month, up from zero.

This chart doesn’t show all the links that exist. Every crawler is different. But links from other important sites will get found sooner. (Links from pages that have no links pointing to them may never be discovered.)

Spanish for Preschoolers (link) is another of our clients’ sites. It promotes a great package that shows teachers how to teach Spanish to preschool kids and toddlers.

In the first half of 2011, the site got between 190 and 380 visits per week. With a bit of expert link building, this has grown to 500-890 visits per week. That’s an increase of about 250% in traffic.

Here’s Majestic SEO’s report on the growth in linking domains (how many websites link to this one) over the past four years.

The number of domains linking to spanishforpreschoolers.com grew steadily to about 50 at the start of 2011. Since July, our promotional work has helped to increase the number of linking domains to around 70.

How Can a 40% Increase in Linking Websites Generate a 250% Increase in Traffic?

It’s all down to the quality of the inbound links.

The search engines are busy changing their algorithms to reward links from well-respected and relevant sites, and to ignore links that have no real value.

This means that the cheap and underhand link building practices (such as forum spamming, article spinning and link farming) that have worked in the past will cease to work.

Best link building practice is now closer to public relations. The link building that works best for us involves building reputation and relationships first, which enables you transparently to contact the owners of respected related websites and to get the best types of links.

How You Can Boost Your Traffic

We recommend WordTracker’s LinkBuilder tool for researching the best sites who are most likely to link to you. It will find who’s already linking to your competitors, and – vitally – help you keep track of all your activity across multiple campaigns.

Need Link Building for Your Site?

I believe that you – the website owner – are the ideal person to do your own link building over time. However, if you would like support, we do offer a link building package for small sites. So if you have low traffic today, we’ll review your site and develop a keyword strategy, then work on generating high-quality honest links for you for a low price. Contact us at 9582929295 if you’re interested in trying this out.

Any suggestion/comment/feedback/question is welcome. We offer tech support for any website/design related issues so if you are facing any problem, contact us now. We only charge if we resolve the issue.

Improving Online Shopping Experience, Part 1: Getting Customers To Your Products

Amazon turned sweet sixteen this year, and, by extension, so did online shopping as we know it. As online shopping has grown over the past 16 years, so have user needs and expectations related to the online shopping experience. Setting up shop online is easy, but creating an experience that satisfies target users is a different story altogether.

In the traditional journey of a purchase, commonly depicted as a funnel, a business loses potential customers as they move closer to the purchasing stage. While this is natural and expected, improving the user experience can reduce this loss by removing unnecessary barriers to shopping online.

Ways to improve the online shopping experience and reduce the drop in the purchase funnel.

The guidelines, techniques and best practices in this two-part series address common user experience issues on e-commerce websites. They are intended as a starting point; books have been written on many of these topics, and a few are recommended at the end. Improving the user experience requires a good understanding of your users and their goals on your website. Use that lens as you read through, to see which of the techniques will improve the online shopping experience for your users.

This first part covers the upper part of the funnel: getting customers to your website and helping them find your products. Part 2 will address the lower part of the funnel: guiding customers through the decision-making process and check-out.

Promote Your Online Presence

Make it easy for customers to find your website by using a combination of online and offline marketing tactics. Analytics will show you how users are coming to your website — for most websites, search engines and other online referrals, including social media, play a big role. What these reports will not show you are missed opportunities, such as customers ending up on your competitors’ websites instead of yours because of their search keywords.

• Analyze your website and the websites of key competitors to compare how you rank on the search terms used by your target users and to identify areas for optimization. Personas, which are representative profiles of target users, can be used as a tool for search marketing efforts, helping you to identify and prioritize keywords, offers and features and to create targeted landing pages. Digital consultancy Roundarch has an example of a keyword persona that it uses when working on search engine optimization (SEO) for Avis.
• If your business is selling in a competitive market, supplement your SEO efforts by buying relevant keywords for paid placement alongside search results, using services like Google AdWords and Microsoft adCenter.
• Create business profile pages on services such as Google Places, Bing Business Portal and Yahoo Local: these will be highlighted in search results and on location-based social networking services. In addition to your business name, include your physical address, phone number, URL and hours of operation.
• Use email campaigns to attract new customers and draw previous customers back to your website. In a recent Forrester study, retailers ranked email as having the highest return on investment (ROI) among their marketing efforts, including paid search, affiliate marketing and Facebook marketing.
• Create, join or support communities and social networks related to your products or related to issues that your product addresses. An example is Aspirin manufacturer Bayer’s involvement in and sponsorship of the Strong @Heart community on Facebook.
• Go where your customers are; these days, that includes social networks. Companies are experimenting with Facebook ads and check-in coupons, offering promotions on their Facebook walls, and tweeting time-limited deals to their followers. Although companies such as JCPenney and 1-800-Flowers.com have set up Facebook storefronts, their ROI is questionablein value.

• Use a short, simple, intuitive and memorable Web address, and secure alternate spellings (walmart and wal-mart) so that users can get to your website even if they misspell your name (jcpenny, jcpenney, jcp).
• Increase visibility in search engine results using SEO techniques, including picking the right keywords and creating keyword-rich and search-friendly page URLs, titles, headings, tags and content. SEO is not a dirty acronym if done the right way. Trying to fool search engines may work for a while, but you will eventually be penalized, as JCPenney and Overstock recently discovered.
• Feature the URL prominently offline: in printed material, while people are on hold on the phone waiting for service or support, in offline advertising and promotion, and in brick-and-mortar stores where appropriate. Quick Response (QR) codes give smartphone users quick access to a website, a sub-section or a particular page without having to type in a long address.

Instill Confidence In Customers

Instill confidence and trust in customers by prominently displaying clear policies, trust certificates, security badges and contact information. Customers are cautious when asked for personal information, and rightly so, with news of hacked websites being so common. Even established brands that customers recognize and trust can use these techniques to reinforce confidence.

• Looks matter, and your website’s design is often the first impression that a customer will get of your business. Creating a professional-looking website is easy and inexpensive, so get the basics right and make a good first impression. This includes designing for accessibility and especially ensuring that your website renders well on mobile devices.
• Highlight security on secure areas of the website to remind customers that their information is safe; even though browsers have small built-in indicators to show secure areas, reiterate it on the page. Amazon does this through its sign-in button; other websites display a padlock icon near the log-in area.
  
  Amazon’s sign-in button reinforces a sense of security.
• Clearly state your business practices (including privacy, security and return policies), and make them accessible from every page. Don’t make users hunt for this information; rather, present these links contextually where appropriate (for example, display a link to your privacy policy near the email-address field).
• Visible contact information instills confidence, even if the customer does not have to use it. Offer contact options and alternatives: even though Amazon does not publicize its customer-service phone number, it makes up for it by offering excellent support via email, chat and call-backs.
• Lesser-known brands should do all of the above, as well as instill confidence by displaying trusted third-party certification and affiliations. These include trust certificates (e.g. TRUSTe), security badges (e.g. VeriSign), accreditation (e.g. BBB) and ratings (e.g. Bizrate).
  Instill confidence with trusted third-party certification and affiliations.

Enhance Product Findability

Enable customers to quickly find and discover products by offering robust search and navigation. Customers will not always start on your home page — a search engine or QR code could drop them many levels deep on your website — but good navigation and search should help them find their bearings.

• Create a strong foundation through distinct product categories and user-centric labels that help users explore other areas of the website. Involve users in the design process by conducting exercises such as card-sorting to understand their mental model and to create an architecture that is intuitive to them.
• Mega-menus can be used to expose multiple category levels without making users drill down. See Econsultancy’s article “25 E-Commerce Mega-Menus Dissected” for more examples. Keep in mind, though, that mega menus aren’t a panacea, they also require profound usability considerations.
  OfficeMax’s mega-menus facilitate the scanning of categories.
• Breadcrumb navigation enables customers to identify where they are on your website and helps them backtrack or broaden their search results if needed.
• Keep the search box consistently in the same location across the website. Customers expect it to include a text field, followed by a button labeled “Search,” usually in the top right of the screen.
• Accept colloquial synonyms and common misspellings as search keywords, and match results accordingly. On Amazon, a search for “iTouch” brings up the iPod Touch, and a search for “polar bear book” (as information architects so lovingly call it) brings up Information Architecture for the World Wide Web (which happens to be a great resource that looks closely at many concepts mentioned in this section).
• Help users get faster and more relevant search results. Predictive type-ahead options help users select the appropriate term before running a search. Providing related search terms helps with typos and more common alternatives.
• Display results based on relevance, but give users the options to refine, filter, compare and sort results based on various criteria and to control the number of results displayed at a time.
• Display a summary of key product information in the search resultsto speed up identification and selection. In addition to the name and image that the user expects, provide pricing, availability, ratings, shipping details and other relevant information.
  The search results for “polar bear book” on Amazon, which include: (1) predictive type-ahead; (2) tolerance for synonyms; (3) sorting options; (4) filtering options; (5) summary of key product information (ratings, reviews, formats, pricing, availability).

Stay tuned for the second part, which will focus on guidelines and techniques to help customers make purchasing decisions and to guide them through the check-out process.

© Lyndon Cerejo for Smashing Magazine, 2011.

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