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Email Marketing is an extremely powerful marketing tool. Email is valued by users for timely, rich and enticing information and advertisements. Email is a very versatile medium. Formats range from simple text to HTML & rich media. Content can be one-size-fits-all or highly customized. Frequency can consist of fixed, frequent intervals or periodic intervals, with transmissions occurring only when something newsworthy comes along.
Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to: Sending emails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business.
From promotional emails to newsletters, email marketing activity will produce strong results for you as long as you say the right thing, in the right way, at the right time, to the right person.
An effective email marketing strategy includes content and frequency planning, creative and content development and usage of a spam-free deployment system as well email campaign tracking, analysis and reporting.
Email Marketing – the benefits
From Search Engine Optimization to Email Marketing campaigns if well planned, deployed and managed, internet marketing activity will help to meet your objectives in a cost-effective and measurable manner.
If used correctly, email marketing offers great benefits. They include:
- Quicker and cheaper than direct communication.
- Speed of response.
- Targeting according to user preferences.
- Immediately trackable and measurable.
- Niche areas of interest can be reached.
- Drive more qualified traffic.
- Increase leads and sales.
- Maximize brand visibility.
- Give your site a competitive advantage.
- Become a cost effective addition to your online marketing mix.
Use E-mail Marketing to acquire New Customers
Email marketing is, as the name suggests, the use of email in marketing communications.
- Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again
- Sending emails designed to encourage customer loyalty and enhance the customer relationship
- Placing your marketing messages or advertisements in emails sent by other people
Email marketing is generally benefited for
- Consumer Businesses
- Universities & Private Education
- Industrial Businesses
- Non-Profits organizations
- Service Firms
- Associations & Trade Groups
Email marketing is the right way to market your business via email. Email marketing activities includes:
- List Rental and Media Buying
- Crafting Compelling Subject Headers
- Email Copywriting and Design
- Developing Incentives
- Tracking and Campaign Evaluation
- Email as a Relations Management Tool
World over Email marketing is increasing. With response rates that range from 3-15%, marketers can not overlook the power, effectiveness, and cost savings that responsible; selecting email marketing can bring to an organization.
The reason for email marketing popularity
Email marketing is so popular because:
- Sending email is much cheaper than most other forms of communication
- Email lets you deliver your message to the people
- Email marketing has proven very successful for those who do it by right way.
Email marketing is one of the most powerful marketing tools available to businesses of all types and sizes. No matter how define success, One can achieve outstanding results with email marketing while investing only a small amount of time and an even smaller amount of money.
54% of small businesses surveyed rated e-mail as the top online promotion to drive site visitors and customers to their web sites.
It has the inherent advantages of being ‘faster, cheaper and easier’ to execute. Coupled with the potential to target more precisely than today’s solo or shared mailers, there’s a real win for the small business owner.
Email Marketing is not Expensive
Email marketing is an affordable way to stretch a tight marketing budget. Unlike direct mail, there is virtually no production, materials or postage expense. Email marketing is 20 times more cost effective than direct mail, and can cost as little as fractions of a penny per email.
Email Marketing is very Effective
Email marketing enables you to proactively communicate with your existing customers and prospects instead of passively waiting for them to return to your Web site. It is a highly effective way to increase sales, drive site or store traffic and develop loyalty.
Email Marketing Generate Immediate Response
Email marketing generates an immediate response. The call to action is clear: “Click here to take advantage of this offer”, or “to learn more about this service”. Initial campaign response generally occurs within 48 hours of the time the email campaign is sent.
Email Marketing to Targeted Segment
You can easily segment your lists using a variety of criteria or interest groups so that your promotions go to the individuals most likely to respond to your offer.
Email Marketing is Easy
There are Web based email marketing products for small and medium businesses. Most include professional HTML templates, list segmentation and targeting capabilities, as well as, automatic tracking and reporting.
Email marketing gives your brand an edge in a tough market. Daily, weekly, or even monthly emails will keep your brand in your target consumer’s mind. As more and more of the population begin to use email, internet email marketing will become a standard in the marketing industry.
It’s also worth nothing that email marketing can assist your Search Engine Optimization efforts and strategic link building.