Keyword Research and Analysis
Keywords are the words/sentences through which customer reaches you. For example, you are a dentist. Your potential customer might be searching for keywords like “Best Dentist” or “best dental clinics”. You might want to get your website optimized for these keywords.
Keyword research is one of the most important parts of online marketing. Sometimes we don’t realize just how much of a difference it can make in the overall success of a search engine marketing campaign or even the success of an online business. It’s my belief that the keyword phrase–the term that a searcher types into the search engine when they’re searching–can make or break an online business. Target the wrong keyword phrases and an online business is destined to fail.
Domain names by themselves are no longer the most valuable “location” on the Internet–keywords are. If you buy a domain name and put up a website, visitors won’t automatically flock to your website and buy your products. The popular phrase “if you build it they will come” is not true when it comes to online businesses. You must market your website online, and one of the best forms of ROI [return on investment] for an online business is through search engine marketing. All search engine marketing campaigns need to start with a set of keywords. It’s those keywords that are an online business’ location, just as a traditional brick-and-mortar store’s location is a physical street address.
Keyword research is an important part of the overall search engine marketing process. You must have a list of keywords to target whether your goal is organic search engine rankings or advertising with a pay-per-click campaign. Target the right words and your online business will be a success; focusing on keywords that describe exactly what you’re selling will provide the best overall return on investment. Target the wrong keywords and you’ll end up with the wrong type of visitors to your website or no visitors at all.
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